Post by vvseoclaubbd360 on Oct 26, 2023 10:52:14 GMT
Hubspot 's first perception was that consumers are interacting more with businesses than they did a month ago, but this is due to the fact that online shopping has become a necessity, not a convenience. However, the volume of new business is decreasing, a reflection of the drop in movement in the economy as a whole. Even so, the data shows that the time is right to attract and engage with new leads, creating relationships and qualifying new contacts for future sales.
The increase in relationships was also noticed when analyzing cell phone number list contact data from the marketing and sales teams: both increased the number of emails sent; however, while marketing emails had a significant increase in openings (21% compared to the previous month), sales emails did not (email openings decreased by 27%).
Greater access to business websites
As consumers spend more time online, visits to Hubspot clients' websites increased 13% in March compared to February 2020. By spending more time online, visitors browse websites for longer periods of time, and have more time and willingness to do research and learn new things. In other words, this is an excellent time to educate your lead and transform it into a commercial opportunity later on.
Contacts initiated by visitors to websites also increased, showing the interest of leads in the services and products offered by organizations.
It's time to educate, not promote
Hubspot evaluates these numbers as a good time to educate the lead. Despite decreasing the number of sales, the increase in access to websites, engagement with marketing emails and the beginning of conversations originating from consumers shows that people are interested and want to know more about the companies' solutions. The Hubspot study points out that, “instead of promoting your business, which may seem insensitive during a crisis, focus on nurturing a long-term relationship. Identify what you can help your customer with today, without thinking about anything in return.”
The American company also suggests that, for those who don't already have one, incorporate a chat into the website to speed up and facilitate communication with visitors.
Another suggestion is that commercial teams review their sales pipelines and rethink the way they prospect. For sellers, Hubspot proposes a more consultative conversation focused on helping the prospect, in addition to directing contacts to companies in sectors that were less affected by the pandemic or those organizations that can immediately benefit from their solutions.
The increase in relationships was also noticed when analyzing cell phone number list contact data from the marketing and sales teams: both increased the number of emails sent; however, while marketing emails had a significant increase in openings (21% compared to the previous month), sales emails did not (email openings decreased by 27%).
Greater access to business websites
As consumers spend more time online, visits to Hubspot clients' websites increased 13% in March compared to February 2020. By spending more time online, visitors browse websites for longer periods of time, and have more time and willingness to do research and learn new things. In other words, this is an excellent time to educate your lead and transform it into a commercial opportunity later on.
Contacts initiated by visitors to websites also increased, showing the interest of leads in the services and products offered by organizations.
It's time to educate, not promote
Hubspot evaluates these numbers as a good time to educate the lead. Despite decreasing the number of sales, the increase in access to websites, engagement with marketing emails and the beginning of conversations originating from consumers shows that people are interested and want to know more about the companies' solutions. The Hubspot study points out that, “instead of promoting your business, which may seem insensitive during a crisis, focus on nurturing a long-term relationship. Identify what you can help your customer with today, without thinking about anything in return.”
The American company also suggests that, for those who don't already have one, incorporate a chat into the website to speed up and facilitate communication with visitors.
Another suggestion is that commercial teams review their sales pipelines and rethink the way they prospect. For sellers, Hubspot proposes a more consultative conversation focused on helping the prospect, in addition to directing contacts to companies in sectors that were less affected by the pandemic or those organizations that can immediately benefit from their solutions.
